In one word, GROWTH.

As a growing 8% of the world population currently identify as vegan, vegetarian, or something in between, eating plant-based is not a “fad diet”, it is a lifestyle. Plant-based eating is the norm for the millennial generation and they are influencing their parents and grandparents to eat the same. 27% of Canadians indicate they plan to move to a plant-based lifestyle. We also see large corporations responding by creating their own versions of plant-based offerings. This lifestyle is poised for tremendous growth.

You can be confident in a high standard when you choose our products!


The Plant & Co Portfolio

Plant & Co is the parent company and holycrap + Yamchops.com are the consumer-facing brands


Breakfast Cereal and more…

You may recognize the name Holy Crap from the brand’s appearance on Dragon’s Den 10 years ago. This product has stood the test of time because it is the real deal. Almost as though it was a little ahead of its time, Holy Crap remains even more relevant today. In all its organic goodness, this amazing breakfast cereal is made on the Sunshine Coast in BC, Canada, with unprocessed, simple, plant-based ingredients that keep you feeling full long after you eat it! Our loyal consumers tell us that it’s so good for their digestive health and we are delighted to help maintain healthy guts! And as if that weren’t enough, with all of the emerging science around the gut/brain connection, we know that a healthy gut leads to a happy mind. And who doesn’t want a little more happy?

Find your happy here!

First Plant-Based Butcher Shop in North America

Find your dish here!

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We recommend you try the variety 4 pack so you can try all of the
flavours to find your favourite.


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