Meet the Team

Meet the Team

Shawn Moniz

CEO - Plant & Co

As CEO, Shawn leads the overall firm-wide success at Plant&Co Brands. Shawn has a wealth of corporate leadership experience, proven technological expertise and many years in the health care and technology sectors.

Shawn brings over 22 years’ experience in strategic Customer Relationship Management (CRM), including brand positioning, marketing automation, digital brand strategy and omni-channel data driven marketing.

Being a consummate strategic marketing technologist, he has a multitude of disciplinary backgrounds which have enabled him to play major roles in leading the vision, innovation, and growth strategy of many internationally known companies, while demonstrating exceptional leadership and mentorship to his teams.

Prior to founding Plant&Co Brands, Shawn functioned as Vice President of CRM Strategic Solutions across three organizations, including Klick Inc., where he delivered strategic CRM solutions to numerous international Fortune 100 companies including Astellas, Takeda, Abbvie, Shire, Novartis, Novo Nordisk, and UCB.  Shawn also led the Marketing Solutions & Technology division at Pitney Bowes where he excelled at focused account growth with client such as NBA, Air Canada, John Hancock, Yum! Brands (Taco Bell, Pizza Hut, KFC), Tim Hortons and Kraft US / Canada, AstraZeneca and XM Sirius Radio.

Marco Contardi

Corporate Counsel, LL.B, - Plant & Co
Owner - Grande Cheese Retail

Marco is an owner and operator of Grande Cheese Factory Outlet, a predominate supermarket chain based in Toronto with several physical outlets, including a processing plant for many of their inhouse brands.

Marco is a graduate of Osgoode Hall Law School, and a member of the Ontario Bar Association and the Law Society of Upper Canada. He is General Counsel of a vertically integrated corporation within the manufacturing and retail sectors.

Marco has extensive transactional experience within the corporate/commercial realms from both a legal and mercantile perspective.

He possesses demonstrable acumen in dealing with concerns associated with production, processing, and marketing activities, especially within governmentally mandated regulatory frameworks. Marco has extensive experience advising and managing the structuring and implementing of acquisitions, joint ventures, strategic relationships, and corporate and project financings. He advises on a wide range of complex long-term supply and other commercial agreements and arrangements.

Lindsay Hamelin

Corporate Compliance Consultant - Plant & Co

With over 12 years experience in leading Canadian securities firms, Ms. Hamelin and her team create, manage and orchestrate public company requirements with a focus on the CSE, TSX, and TSV securities exchanges. After starting her career in Vancouver, Ms. Hamelin advanced to a senior position with a top-tier law firm in London, England, focused on corporate finance and securities. She later returned to Canada where her international expertise helps clients navigate complex corporate compliance matters and IPO preparations for the Canadian markets.

Dean Callaway

CFO., CPA., MBA - Plant & Co

Dean holds a Bachelor of Commerce degree from Dalhousie University and an MBA from Nijenrode University in the Netherlands.

He has more than 27 years of financial leadership experience with the likes of Merrill Lynch, TransAlta, Enbridge and Terasen where he worked in corporate finance, project development, and mergers and acquisitions, said the firm. For over the last ten years, he has worked for private and Toronto-listed public companies operating in the oil and gas and cannabis sectors in international jurisdictions.

  • Previous Head of Mergers and Acquisition for Terasen Pipeline
  • Corporate finance and international business development experience at Enbridge and TransAlta
  • Energy investment banking experience at Merrill Lynch

Donna Reddy

President - Holy Crap Brands

Donna Reddy is a strategic and results-driven leader in the marketing and branding industry. Ms. Reddy is the former Marketing Vice President at GreenSpace Brands, a food and beverage start up, where she managed the marketing team responsible for branding, marketing activities (traditional and digital), the design of 9 brands across Canada as well as product development and innovation strategy for all brands.

Ms. Reddy is a former recruitment manager at Consumer Impact Marketing, a full-service marketing agency, and former National Client Manager of Universal Studios where she successfully helped boost sales in select stores by 30%.

Her love of business operations became apparent while working at HMV (1991-2001 & 2005-2007) where she successfully managed a $32 million dollar per year business. Consistently exceeding overall profit contribution by achieving budgeted sales and margin targets, inventory levels, stock turn, payroll and controllable expenses, Donna’s super-power is managing high performing, dynamic teams and relationship building.

Ms. Reddy is also the recipient of various awards, including an Honorary Degree of Doctor of Business Mentorships from the University of Guelph (2019), the CIM Mark of a Leader Winner for Innovation (2008), and the HMV Manager of the Year Award (1997).

Derek Ivany

CEO - Holy Crap Brands

Mr. Ivany has a rich history of successfully working with both start-up and publicly traded companies and has a track record of generating significant shareholder value.

Having worked with many international groups, Mr. Ivany has established a network of high-profile contacts across such sectors and medicinal and adult-use cannabis, oil & gas, mining, agriculture, technology, and e-sports.

Derek most recently stepped down as President and CEO of AgraFlora Organics International Inc. where, during his tenure, AGRA grew from under $2M in market capitalization to over $250M at its peak. Derek was instrumental in building AGRA’s asset base in both upstream and downstream cannabis operating entities including a licensed producer AAA Heidelberg in London, Ontario, and Propagation Services Canada in Delta, British Columbia which operates the 2nd largest cannabis greenhouse growing facility in the world measuring 2,200,000 square feet.

Amy Nelson

Food Product Developer

Amy Nelson, MSc is a nutrition professional with 5+ years combined experience in CPG and Food Service industries. Amy specializes in Product Development and Regulatory Affairs, and is responsible for overseeing wellness communication and regulatory compliance as Health & Wellness Manager for Aramark Canada. Amy's passion for nutrition and well-being extends beyond her career, and in her personal time she enjoys hiking, Pilates and cooking new healthy recipes.

Aaron Skelton

Food Formulation Consultant - Holy Crap
CEO - CHFA (Canadian Health Food Association)

Aaron is an experienced executive with a demonstrated history working within the industry for many years. With expertise in strategic planning, team development, retail and manufacturing operations, product development and sales planning, Aaron sees tremendous potential and opportunity for the future of CHFA and for the success of all those within the industry that support it.

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